Party City
Party City’s new visual direction conveys spontaneous celebration and joy in all its pure and casual imperfection. These moments are genuine, human, and real. Following a new manifesto “All Together, Now”, The Party City Report concept was created as a leave-behind print magazine, available across 850+ stores in the US. This monthly trend-report is an aspirational lifestyle magazine while also linking to content on social channels, web and in-store digital.
Agency: Mass Minority
Scope of work
Magazine layout
Art direction
Graphic design
Manifesto
People are better together than apart.
We’re much happier, healthier and complete.
It doesn’t have to be complicated.
Good things happen when we take the time to stop and connect.
We’re reminded of what matters most in our lives-
Our families, friends, community and shared experiences.
Life is better together than apart.
This is why the world needs more together time.
More moments designed to open our hearts and feed the soul.
More reasons to laugh, smile, and have fun.
So here’s to more balloons, streamers, and invitations.
More birthday parties, graduations and Halloweens. Anniversaries,
#nationalpetday, or any Friday night!
Because “Life is short.” “It’s been too long!”
What are we waiting for?
Party City. All Together, Now.