Sheridan Nurseries
Sheridan Nurseries new visual identity is colourful, modern and vibrant, breathing new life into the 100+ year old brand. Positioned to become “the Indigo Books of nurseries” this new direction aims to be a lifestyle brand (magazine / editorial) meant to feel aspirational yet attainable. The photography style can easily shift with seasons.
Agency: Mass Minority
Copy Writer: Tom Goudie
Scope of work
Brand identity
Collateral design